Industry news

GMP certification after drug companies to seek new ways of development

Time：2017-04-16 11:51:23

       With the transfer of downstream pharmaceutical enterprises needs to high-end medicine machine direction, in the low-end pharmaceutical machinery equipment market demand began to tend to be stable, coupled with foreign pharmaceutical machinery and equipment manufacturing giant began to continue to penetrate the Chinese medicine market, the local pharmaceutical machinery and equipment manufacturing industry overcapacity phenomenon began to emerge. How to win and take the initiative in the fierce market competition, is worth pondering all medicine enterprises. For consumers, the choice of user reputation, good quality Wumart, and thoughtful service brand, or choose only to profit for the purpose, do not attach importance to product quality and market maintenance products? The answer is self-evident. It can be seen that the pharmaceutical enterprises must pay attention to product brand building. In order to gain a place in the market competition and obtain the long-term support from the customers, the pharmaceutical enterprises must comprehensively strengthen the brand building of the products. So the pharmaceutical machinery industry necessary around the brand construction, actively carry out in line with the actual business of advertising and marketing planning, brand through product promoting, marketing forum, large advertising boards, brochures and other forms of and enhance the brand in the pharmaceutical companies familiar degree, the amplification products of the brand effect of increasing. In addition, enterprises must establish scientific and reasonable product brand construction system, brand building and the core competitiveness of enterprises, enterprise culture construction together, to establish the long-term mechanism of brand construction, continue to promote the brand building process。

      In the fierce competition, the domestic pharmaceutical enterprises should play their own advantages, in the pre-sale and after-sales service to strengthen the strength. Drug companies should be good at seizing the market differentiation opportunities, and increase the technical strength of research and development of traditional Chinese medicine manufacturing equipment。